9 Oct 2026
Three questions to ask before you commit to anything big
A short checklist I run before agreeing to a piece of work that will take more than a month.
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Latest15 Oct 2026Members
A month of notes, condensed
Everything from the past month that was worth keeping, edited down into one piece — the arguments that survived and the ones that did not.
Read the piece →4 Oct 2026Members
The full method, step by step
The long version: every stage of how I take a vague brief and turn it into something specific enough to act on, including the checks I run at each step.
27 Sep 2026
What a year of writing in public actually did
Not the version with the neat graph at the end — what genuinely changed, and the two things I expected that never happened.
20 Sep 2026
Start here: what you will find in this archive
A short guide to what gets published here, how often, and which parts are open to everyone.
